Today, Toyota launched the much-awaited facelift version of the Innova Highcross in India. The updated model brings exciting changes to design, features, and performance.
This move aims to strengthen Toyota’s position in the MPV market. With rivals like Maruti Suzuki Ertiga and Kia Carens, this upgrade is crucial for Toyota.
Highlights of the New Innova Highcross Facelift
Updated Design
The facelifted Innova Highcross now features a refreshed design. The front grille is larger and more prominent. The LED headlights are sleeker, with integrated DRLs. Toyota has also introduced new alloy wheels for a premium look. The rear gets redesigned LED taillights, giving it a modern appeal.
Advanced Features
Toyota has packed the facelift version with the latest tech. Here are some key features:
- New Touchscreen System: A 10-inch infotainment system with wireless Apple CarPlay and Android Auto.
- Improved Safety: Six airbags as standard, along with ABS, EBD, and ESC.
- Premium Interiors: Plush leather seats, ambient lighting, and a redesigned dashboard.
- Panoramic Sunroof: A segment-first feature that adds luxury.
- Connected Car Features: Remote engine start, geofencing, and vehicle tracking.
Performance Upgrades
The Innova Highcross facelift retains the hybrid powertrain. Toyota has made some tweaks for better efficiency and performance. The 2.0L petrol-hybrid engine delivers 184 PS of power. The CVT gearbox ensures smooth driving. Toyota claims an impressive mileage of 23.24 km/l for the hybrid variant.
Pricing and Variants
The new Innova Highcross facelift is available in multiple trims. The starting price is ₹ 18.55 lakh (ex-showroom). The top-end hybrid variant costs ₹ 29.99 lakh. Toyota has ensured options for both budget-conscious and premium buyers.
Market Impact: Ertiga’s Challenge
The launch of the Innova Highcross facelift is set to shake up the MPV market. Maruti Suzuki Ertiga, a popular choice in the segment, could face stiff competition. The Ertiga is known for its affordability and practicality. However, Toyota’s offering targets buyers looking for a more premium experience.
Comparison: Innova Highcross vs. Ertiga
| Feature | Innova Highcross | Ertiga |
|---|---|---|
| Price (Base Variant) | ₹ 18.55 lakh | ₹ 8.64 lakh |
| Powertrain | Petrol-Hybrid | Petrol, CNG |
| Mileage | 23.24 km/l (Hybrid) | 20.51 km/l (Petrol) |
| Safety | Six airbags, ESC | Dual airbags, ABS |
| Features | Panoramic sunroof, ADAS | Basic infotainment |
While the Ertiga is economical, the Innova Highcross offers unmatched luxury and advanced features. This will attract buyers willing to invest in a premium MPV.
Toyota’s Strategy
Toyota aims to dominate the MPV segment with this facelift. The company is targeting family buyers and corporate customers. By enhancing luxury and efficiency, Toyota positions the Highcross facelift as a superior choice.
Customer Reactions
Initial reactions to the launch are positive. Customers appreciate the new design and features. The hybrid powertrain continues to be a major draw. Some buyers feel the price is high, but they value the premium experience offered.
Rivals in the Segment
Apart from the Ertiga, the facelifted Innova Highcross faces competition from:
- Kia Carens: Known for its bold design and features.
- Mahindra Marazzo: Offers a rugged build and spacious interiors.
- Hyundai Alcazar: A premium SUV with three-row seating.
Toyota’s focus on hybrid technology gives it an edge over these rivals.
Why Choose the Innova Highcross Facelift?
- Eco-Friendly: The hybrid engine reduces emissions.
- Comfort: Spacious interiors and premium materials.
- Reliability: Toyota’s reputation for durability.
- Resale Value: High demand in the used car market.
Final Thoughts
The Innova Highcross facelift is a well-rounded MPV. It blends luxury, performance, and efficiency. While it comes at a premium price, the features justify the cost. Buyers seeking a modern and eco-friendly MPV will find it an excellent choice. With this launch, Toyota is set to redefine the segment.
My name is Rupesh Kumar. I have a keen interest in writing about automobile and technology. I have been working in this field for the last 3 years and sharing my knowledge and experiences through my writings.
